From Rice Fields to Global Markets – The Journey of GreenNest

In the tranquil countryside of Dong Thap, Vietnam, where endless rice paddies stretch toward the horizon and farmers rise with the sun, a group of young graduates made an unexpected choice. Instead of chasing city jobs after earning their agricultural degrees, they returned to their hometown with a bold vision: to turn Vietnamese agricultural products into global brands. Their startup, GreenNest, represents more than just a business—it’s a commitment to sustainability, community, and innovation. Rather than merely buying and selling crops, they set out to build a sustainable value chain: working hand-in-hand with local farmers to improve cultivation practices, applying modern post-harvest preservation technology, and branding their products for the international market through e-commerce. The journey was anything but easy. Convincing traditional farmers to change long-held methods was a challenge. Navigating complex global trade standards and finding reliable distribution channels added to the pressure. But through every obstacle, one truth became clear: the key to success is connection—between generations, between clean produce and conscious consumers, and between local stories and global opportunities. That turning point came when GreenNest was invited to join VN Tourland – The Green Connection Journey, a networking event for agri-startups in Vietnam. There, they shared their story, met with investors, connected with logistics partners, and most importantly, found a community of young entrepreneurs driven by the same dream—to elevate Vietnamese agriculture on the world stage. If you are willing to share your experience for a startup in agriculture, sustainability, or rural innovation, VN Tourland warmly invites you to be part of this movement. Join us at VN Tourland – where Vietnam’s next agri-leaders come together to grow ideas and shape the future.

VN Tour Land

Author of this story.